BLACK FRIDAY @ RONI NEW YORK

Roni's 5th Year Anniversary Celebration

With the holidays officially among us fashion hot-spot Roni New York got a heads start on Nov 10, 2011 with their 5th year Anniversary "shot til you drop" pre-holiday bash.

Roni New York which is known for its selection of unique designers, private label collection, and chic Noho, Nolita and West village locations celebrated in style at their Prince street store in Noho. The store was immediately filled with approximately 60 (store capacity is only 70) who enjoyed photo opportunities on Roni's red carpet, 25% off all merchandise, and   

                                         the opportunity to win a $1000 shopping spree at Roni.

Roni New York made sure guest were highly entertained with a fun mix of club/pop music hits which lead into a fall/winter fashion show. While guest shopped Roni kept guest satisfied while shopping with complimentary wine and hors 'd oeuvres. And just when you thought the fun was over Roni introduced some of their Spring/Summer 2012 styles before they hit the store floor.

The night ended with a speech thanking loyal customers and guest for their support over the past five years. A complimentary cake provided by the cake boss himself, Buddy Valastro was given to Roni in honor of Roni's 5th year anniversary. Its been noted that the night was such a success the Noho store may have surpassed sales from Fashions Night Out. Kudos to Roni New York.

 

Celebrity Stylist & Designer Misa Hylton Brim

Mother of Sean Combs son, Celebrity Stylist/Designer Misa Hylton in the Roni Petal Dress at the Shop and Sip with Misa Hylton even.

Roni New York Launches New E-Commerce Website

Roni clothing line and boutique launches new e-commerce website in time for holiday season

The very popular Roni New York boutique, a hot spot for celebrity shoppers, launches new e-commerce website in time for the Holiday season. The new website will feature the Roni private label collection.

Established in 2006, Roni's growing popularity is in part due to it's unique private label collection, selection of designers along with three conveniently located boutiques in Nolita, Noho, and West Village. The small but chic boutiques also makes low key shopping easy for celebrities. Celebrities such as Olivia Palermo, who has tweeted about the boutique, is a frequent shopper. Other celebrities who have been spotted shopping or captured in a Roni piece include Brooke Shields, Aisha Tyler, Tamsen Fadal, Kelly Ripa, Kelly Choi, and most recently supermodel Iman.

Roni's new online community not only offers easy shopping for the latest Roni trends but allows existing shoppers exclusive deals while also staying up to date with events, celebrity sightings, and news through online social networking. The Roni website is set up to link Roni's facebook, twitter, and blog. Top wardrobe stylist and other industry professionals have direct access to Roni's PR/Marketing contacts through the site, making clothing requests for editorial shoots, celebrity dressing, or product placement an easier process than having to visit the actual boutique.

With the recent launch of the new Roni website, online shoppers can receive a limited time only 10% off any online purchase by entering the code LN10D. For additional information on Roni, please visit www.roninyc.com.

NEW FALL ARRIVALS @ RONI

Tamsen in Roni

 

After hosting Roni Boutique's Fashion Night Out event, news anchor Tamsen Fadal of the CW 11 Morning News wore one of the dresses given to her from Roni the very next day, on air during a national broadcast.

Fashion Night Out Recap

Fashion Night Out, also known as FNO, has quickly become one of the most anticipated events for stores, designers and shoppers. Now in its third year, over 1,000 stores hosted events throughout New York City on Thursday September 8; one of these stores including our client Roni NYC. With three locations within the city, the Roni boutique located on 44 Prince Street opened its doors and showcased brand new items to prospective buyers.



This FNO event, hosted by Ryan Nikalaus from “The A-List New York,” Tamsen Fadal of the CW 11 Morning News and Amber Collins, Miss New York USA 2011, benefited CancerCare.  $5.00 of every purchase was donated to the organization, along with 10% off of all merchandise to customers.

A steady flow of shoppers and guests enjoyed healthy appetizers provided by Chef Brian Johnson 

including curry chicken salad on cucumber rounds, which complimented the cucumber specialty cocktails provided by Pearl Vodka. For those with a sweet tooth, guests also enjoyed mini cupcakes sponsored by Little Cupcake Bakeshop.

Highlights of the night included a speech from CancerCare social worker Kristy Case about the free services CancerCare offers to individuals and families facing cancer, such as counseling, support groups, and educational workshops.  Ryan Nikalaus spoke about the fashion world and his excitement in being involved in the event.  He also went on to explain his personal connection with cancer and the benefits of the services that CancerCare offers.  Preceding his speech, Ryan surprised CancerCare with a $5,000 check to further show his support for the cause. Following the speeches that were made, a fashion show was held within the isles of Roni to display both day and night outfits that were available to purchase. After Tamsen spoke about her sincere interest in being involved in a great cause, she read off descriptions of the outfits being showcased by the models.  Last but not least, shoppers were encouraged to try on the Roni line, which Tamsen and Amber took full advantage of and delighted in throughout the night.

At the conclusion of the night, guests received gift bags including a complimentary scarf from Roni and much more!