Behind The Scenes-Roni Fall Lookbook Shoot

Photographer Jason Carter Rinaldi & Designer Ronnie

Despite a hot and humid day we were all smiles June 23, 2011 at the Roni fall look-book shoot in Brooklyn. The Tesla Group PR teamed up with photographer Jason Carter Rinaldi (seen above)  fabulous makeup & hairstylist Desiree Burris, models Olga D. and Carley for an amazing photoshoot.

Highlights of the day included meeting designer Ronnie who travels to New York from Asia only 3-4 times a year. After developing the Roni collection for several years now this will be the first time she has publicly stepped out as the face behind the line. Gorgeous as she is smart, Ronnie shined as we snagged a few publicity shots of her.

Next it was time for the models to gear up for hair and makeup. At first glance we knew we were in for a stunning surprise as Olga clearly looked radiant in her sleek wavy hair-do and nude lips. She nearly stole the whole show at the shoot with how flawlessly gorgeous she looked.




The fall Roni look-book will be available within the upcoming weeks. We'll be sure to share with you some of our favorite pictures from the shoot. In the meantime enjoy the additional behind the scenes photo's below.

Behind-the-scenesRoniShoot